Product advisory
Define who the product serves, what problem it solves, and what to test before investing in a build.
Product strategy & software development
We help teams design connected products and develop software for fitness, wellness, and consumer technology.
See our work ↓Led by Dave Hannum, the company brings together exercise physiology, product development, and operating experience.
Define who the product serves, what problem it solves, and what to test before investing in a build.
Decide what sensors, wearables, devices, and machines should measure, and how those signals should inform the experience.
Build apps and prototypes that turn device data or user input into a clear next step.
We start with what is happening in the physical world, then design how the product captures, interprets, and responds to it.
Fitness · Interactive preview
Explore three structured workouts and a proposed flow for sending sessions to Garmin and reviewing activity after sync. Sample workouts are available. Live sync is in development.
Explore the Garmin previewThree sample sessions
Senior care · Vareva Hearth
Door, cabinet, and motion sensors can give care teams context about a person's typical routine and help them spot changes worth discussing.
View the illustrated care dashboardFitness hardware · Development concept
A rack-mounted display shows the next set. A proposed voice interaction captures what the athlete did and turns it into a training record on the phone.
Explore the training puckConnected cooking · Development concept
A lid sensor interprets the cooking state and a visual cue tells the cook when to check the food. The concept explores optional connections to a countertop controller or compatible devices.
See the cooking-state illustrationiOS · In development
Save ideas, workouts, and recipes from social media and the web. Come back to a recipe you can cook, a workout you can run with a timer, or an idea you can develop further.
Explore MindDocketROOK podcast
Dave discusses how to choose features that serve a real user need.
Listen on Apple PodcastsYahoo Health
Dave discusses the difference between answering a health question and providing ongoing coaching.
Read the Yahoo Health articleFor product advisory, development partnerships, or app support, email dave@hannumstrategy.com.